This is lavender lotion that caught my attention because of its packaging. The label has used some elements from the arts and crafts movement. 

The Arts and Crafts movement was when design started to have lots of detail in a decorative form. This was a result of the mass production in Industrial Revolution. The Arts and Craft movement was about attention to detail to make things look beautiful. 

Although this isn't completely this style the decorative border in the centre of the label is. The border is in the shape of a star or flower which makes it more interesting. The Arts and Crafts movement has a lot of designs with decorative foliage patterns. This border on the lavender lotion has used a similar style. Also, the label isn't cut straight it has a patterned edge which gives it more detail which was the aim of this movement.

Although it hasn't used all the elements of the movement it has used some and has created a simplified design.

http://www.myfavouritethingsnc.com/productcategory.asp?category=bath

8/4/09

Swedish advertising

This is a swedish advertisement that was released in 2008. Its campaigne was based on the saying "Do you have what it takes". The aim of the campaigne was to try and get people to join the armed forces.

I think this advertisement has a constructivist style. This is because of the floating geometric forms. El Lazar Lissitzky is a famous constructivist who used various floating shapes in his artwork. Also, san-serif typefaces were traditionally used in this art movement. In this advertisement the type is in capitals in a san-serif font. The typical colours for this movement were red and black. In this advertisement black is the dominant colour and the white is used to balance it and draw in attention. However, a small amount of red is used in the centre at the bottom of the page. 

Therefore, I believe the swedish who released this advertising last year have used constructivism to get there message across.

http://www.coloribus.com/paedia/prints/2008/06/13/20224/

8/4/09

Ingham's food catalogue

Ingham is company that sells a variety meat to food outlets. I loved this design of their food service catalogue. What initially caught my attention was the strong and bold purple colour they have used on the left side of their design. The photograph on the right has been well positioned and obviously photoshoped. The food appears shiny and appealing. 

This advertisement targets chefs because they are the ones who usually choose the meat and how they are cut to produce their dishes. Ingham has done a great job at showing chefs visually what they can create by choosing their meat. There is limited text which means that the main focus is on the visuals of the food. 

I like the green swirl they have used on roughly the third mark. They have used a typical technique of dividing the page up in thirds. The gradient they have used in this swirls provides style with out taking the attention away from product. Ingams sells a variety of meat however in this advertisement they are endorsing their Turkeys. This advertisement came out in December when restaurants start ordering their Turkey for the Christmas season.

I believe this is an aesthetic design that would be very successful

Dunes Chardonnay Pinot Noir

This is a 187ml bottle of Dunes Chardonnay Pinot Noir. It is a popular champagne choice amongst guests that visit the restaurant I work in. 

I love this design. It is crisp and clean with a luxurious feel to it. The white space makes this design eye-catching especially when it is lined up with the other 187ml bottles that tend to have more cluttered designs. 

The design provides a luxury consumer experience. Champagne is often a popular choice of drink as part of a celebration of some sort. Therefore, the specialty colour (silver) enhances this design and consumer experience. The metallic shine also helps to catch viewers attention. It is hard to see in this photograph but the top layer of the text "Dunes" has a sparkle in it which enhances the idea that this is a special and luxurious drink.

The typography has been kept simple with a sans serif font that is easy to read. However, the typography is still kept stylish. For example the text "Hightide" has had half of the x-height and all of the decender height cut off so that it is not visible. Although the letters arent complete it is still easily read and provides an interesting style for the design.

I believe that the design of Dunes Chardonnay Pinot Noir is very attractive and suits the product they are selling.

100's 1000's packaging

I saw this product at work when putting 100's & 1000's on a kids ice-cream sundae and thought to my self how well marketed sprinkles are to children. Adults usually have nuts on their sundaes whereas children always choose the 100's & 1000's. 

100's and 1000's packaging has been designed to target children. The variety of bright colours causes children to be intrigued. The clear packaging allows the consumer to see the product. This also adds more colour and makes the label stand out because of its black background.

The label  is playful and fun as a result of the bright colours and illustrations of balloons and clown. Even the label has a unique shape instead of being a standard rectangle. This all adds to the fun effect of the product. Therefore, not only are children intrigued by the product but also parents who want their children to have a treat. It is important for products targeted at children to also target parents because its the parents who buy the product and allow their children to eat it. 

The label is quite simple while maintaining a fun and childish feel to it. I think this product has been well marketed to children because of its success with this target audience. 

Nike is a well established brand that everyone knows so they can use their logo without saying their name or what they sell. Nike has assumed that the viewers already know this information. This is a result of very good marketing in previous years. 

I love this advertisement because its eye catching and how the logo speaks for the brand and what it sells. The logo stands out because of the rest of the advertisements grungy and plain look. Therefore, the dirty red is eye catching while still remaining with in the theme of the advertisement.  

The image and the saying "just do it" is meant to draw viewers attention to this advertisement. This marketing strategy to use humor maintains viewers attention and therefore increases the chances of viewers remembering the advertisement and wanting to buy Nike's products.

This is advertisement has been well composed and i would imagine that it was very successful because viewers would easily remember it.

Nike advertisement
Reference: http://ishmeet.wordpres.com/2006/10/05/interesting-advertisements/

viewed: 16/02/09

English Breakfast tea

"Lipton English Breakfast tea" is a full bodied black tea that is widely available throughout supermarkets. We have this tea at work and I took the empty box home because I loved the packaging.

I like the luxurious and peaceful style of the packaging which is conveyed through the use of colour. The white centered gradient draws viewers' attention to the label "English Breakfast". While the shades of red and touches of gold help create a rich and luxurious vibe to the packaging . This positions viewers to feel like they are indulging in an up-market tea and are therefore getting their money's worth. Also, the use of the dark red's complimentary colour on the leaf creates a glowing effect that enhances the colour scheme.

I believe this is packaging that has been well designed.