Ingham's food catalogue

Ingham is company that sells a variety meat to food outlets. I loved this design of their food service catalogue. What initially caught my attention was the strong and bold purple colour they have used on the left side of their design. The photograph on the right has been well positioned and obviously photoshoped. The food appears shiny and appealing. 

This advertisement targets chefs because they are the ones who usually choose the meat and how they are cut to produce their dishes. Ingham has done a great job at showing chefs visually what they can create by choosing their meat. There is limited text which means that the main focus is on the visuals of the food. 

I like the green swirl they have used on roughly the third mark. They have used a typical technique of dividing the page up in thirds. The gradient they have used in this swirls provides style with out taking the attention away from product. Ingams sells a variety of meat however in this advertisement they are endorsing their Turkeys. This advertisement came out in December when restaurants start ordering their Turkey for the Christmas season.

I believe this is an aesthetic design that would be very successful

Dunes Chardonnay Pinot Noir

This is a 187ml bottle of Dunes Chardonnay Pinot Noir. It is a popular champagne choice amongst guests that visit the restaurant I work in. 

I love this design. It is crisp and clean with a luxurious feel to it. The white space makes this design eye-catching especially when it is lined up with the other 187ml bottles that tend to have more cluttered designs. 

The design provides a luxury consumer experience. Champagne is often a popular choice of drink as part of a celebration of some sort. Therefore, the specialty colour (silver) enhances this design and consumer experience. The metallic shine also helps to catch viewers attention. It is hard to see in this photograph but the top layer of the text "Dunes" has a sparkle in it which enhances the idea that this is a special and luxurious drink.

The typography has been kept simple with a sans serif font that is easy to read. However, the typography is still kept stylish. For example the text "Hightide" has had half of the x-height and all of the decender height cut off so that it is not visible. Although the letters arent complete it is still easily read and provides an interesting style for the design.

I believe that the design of Dunes Chardonnay Pinot Noir is very attractive and suits the product they are selling.