Swedish advertising

This is a swedish advertisement that was released in 2008. Its campaigne was based on the saying "Do you have what it takes". The aim of the campaigne was to try and get people to join the armed forces.

I think this advertisement has a constructivist style. This is because of the floating geometric forms. El Lazar Lissitzky is a famous constructivist who used various floating shapes in his artwork. Also, san-serif typefaces were traditionally used in this art movement. In this advertisement the type is in capitals in a san-serif font. The typical colours for this movement were red and black. In this advertisement black is the dominant colour and the white is used to balance it and draw in attention. However, a small amount of red is used in the centre at the bottom of the page. 

Therefore, I believe the swedish who released this advertising last year have used constructivism to get there message across.

http://www.coloribus.com/paedia/prints/2008/06/13/20224/

8/4/09