Ingham is company that sells a variety meat to food outlets. I loved this design of their food service catalogue. What initially caught my attention was the strong and bold purple colour they have used on the left side of their design. The photograph on the right has been well positioned and obviously photoshoped. The food appears shiny and appealing. This advertisement targets chefs because they are the ones who usually choose the meat and how they are cut to produce their dishes. Ingham has done a great job at showing chefs visually what they can create by choosing their meat. There is limited text which means that the main focus is on the visuals of the food.
I like the green swirl they have used on roughly the third mark. They have used a typical technique of dividing the page up in thirds. The gradient they have used in this swirls provides style with out taking the attention away from product. Ingams sells a variety of meat however in this advertisement they are endorsing their Turkeys. This advertisement came out in December when restaurants start ordering their Turkey for the Christmas season.
I believe this is an aesthetic design that would be very successful
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