Nike is a well established brand that everyone knows so they can use their logo without saying their name or what they sell. Nike has assumed that the viewers already know this information. This is a result of very good marketing in previous years.
I love this advertisement because its eye catching and how the logo speaks for the brand and what it sells. The logo stands out because of the rest of the advertisements grungy and plain look. Therefore, the dirty red is eye catching while still remaining with in the theme of the advertisement.
The image and the saying "just do it" is meant to draw viewers attention to this advertisement. This marketing strategy to use humor maintains viewers attention and therefore increases the chances of viewers remembering the advertisement and wanting to buy Nike's products.
This is advertisement has been well composed and i would imagine that it was very successful because viewers would easily remember it.
Nike advertisement
Reference: http://ishmeet.wordpres.com/2006/10/05/interesting-advertisements/
Reference: http://ishmeet.wordpres.com/2006/10/05/interesting-advertisements/
viewed: 16/02/09
Love the photoshop filter look too. You should log onto www.animallogic.com to view a faboulous graphic company with a few funny Nike TV adverts in there in similar fashion.
ReplyDeleteGood choice, as I reckon humour makes you remember it too and that is the whole point of marketing isn't it???
I love this advert, its so clever in the way of just using their logo but also having some humour to it!
ReplyDeleteunlike some advertising, this one makes you look twice. it's quite shocking and i think it works to make you remember the company more than to sell the products.
ReplyDeleteVery clever and effective in the use of just the company logo but still very recognisable! very funny . . . as the dog is just standing there instead of the boy! almost as if theve changed rolls/minds. Defnitly a good ad : )
ReplyDeleteAhhh.. reminds me of indonesia... how I miss the place.
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