100's 1000's packaging

I saw this product at work when putting 100's & 1000's on a kids ice-cream sundae and thought to my self how well marketed sprinkles are to children. Adults usually have nuts on their sundaes whereas children always choose the 100's & 1000's. 

100's and 1000's packaging has been designed to target children. The variety of bright colours causes children to be intrigued. The clear packaging allows the consumer to see the product. This also adds more colour and makes the label stand out because of its black background.

The label  is playful and fun as a result of the bright colours and illustrations of balloons and clown. Even the label has a unique shape instead of being a standard rectangle. This all adds to the fun effect of the product. Therefore, not only are children intrigued by the product but also parents who want their children to have a treat. It is important for products targeted at children to also target parents because its the parents who buy the product and allow their children to eat it. 

The label is quite simple while maintaining a fun and childish feel to it. I think this product has been well marketed to children because of its success with this target audience.