Dunes Chardonnay Pinot Noir

This is a 187ml bottle of Dunes Chardonnay Pinot Noir. It is a popular champagne choice amongst guests that visit the restaurant I work in. 

I love this design. It is crisp and clean with a luxurious feel to it. The white space makes this design eye-catching especially when it is lined up with the other 187ml bottles that tend to have more cluttered designs. 

The design provides a luxury consumer experience. Champagne is often a popular choice of drink as part of a celebration of some sort. Therefore, the specialty colour (silver) enhances this design and consumer experience. The metallic shine also helps to catch viewers attention. It is hard to see in this photograph but the top layer of the text "Dunes" has a sparkle in it which enhances the idea that this is a special and luxurious drink.

The typography has been kept simple with a sans serif font that is easy to read. However, the typography is still kept stylish. For example the text "Hightide" has had half of the x-height and all of the decender height cut off so that it is not visible. Although the letters arent complete it is still easily read and provides an interesting style for the design.

I believe that the design of Dunes Chardonnay Pinot Noir is very attractive and suits the product they are selling.